Other State organisations that won were Irish Rail (In-house Twitter account) and Dublin Fire Brigade (Social Media for a State Body) while former Semi-state Aer Lingus won for their video about bringing people home for Christmas.

Sockies Organiser Damien Mulley commented: “It's great to see so many State organisations do so well and match up to brands and companies with gigantic budgets for all things digital. Recent converts to social media like Dublin Fire Brigade show that the public crave for relevant news and information.

“While they didn't win this year but did last year, An Garda Siochana are another state organisation that gets great coverage on social media. The Houses of the Oireachtas were also a runner up but performed well. We can see it as a vote from the public that they don't just want cute puppy videos from social media" Agency of the year were Radical who picked up multiple awards for their client work.”

Planes, trains and automobiles
As well as Aer Lingus and Irish Rail, AA Roadwatch won for their Facebook Page that they run themselves.

TG4 won for their innovative and edgy use of Snapchat to target a younger demographic while agency ICAN won for their innovative use of Mobile Livestreaming app Periscope for house viewings by Permanent TSB.

Not your regular awards: The Sockies are known for not being a "tuxes, tables and terribly boring people" show. Rick O'Shea described it as a "pantomime show where some awards are given out" * A Lip sync battle between Maximum Media and the agency Radical saw Maximum Media do a ballsy rock rendition of Total Eclipse of the Heart while Radical did Wannabe by the Spice Girls.

https://twitter.com/RadicalDublin/status/735564066421387265?mc_cid=177feb757b&mc_eid=

* Flying sweets: Social media was full of pictures and videos of Rick O'Shea flinging milky bars, lollipops and bags of Meanies into the audience. Only minor injuries occurred.

* A barman in an electric unicycle going around the room.

* Very enthusiastic audience members taking part in the "Chubby Bunny Challenge" - This is where you have to stuff as many marshmallows into your mouth while still being able to say Chubby Bunny. Nobody choked to death.