For their Spring/Summer 2016 collection, Björn Borg drew inspiration from the nomadic life of mankind, which ranges from populations roaming dry deserts and plains of the Earth to future generations that will walk the soil of other planets. “SS16 show finds its inspiration in the love of mankind. Inspired by the project Mars One, we are making a tribute to the courage and the faith that these people show by going out to the unknown for the evolution of mankind. We are showing a strong fashion sportswear collection and confidently take on the ultimate challenge – training for Mars!” says James Lee, Head of Design at Björn Borg.

“Mars One’s human mission to the red planet is the ultimate challenge,” says Bas Lansdorp, CEO and co-founder of Mars One. “Our candidates are modern day explorers that are willing to accept the risks associated with going to Mars in order to live their dreams. It will be an adventure that takes courage, skills, and perseverance. We are extremely proud that our mission inspired Björn Borg for their upcoming fashion show.”

The Björn Borg brand was established in the Swedish fashion market in the first half of the 1990s. Due to the brand’s typical sporty identity, it has gained a strong position in its established markets, particularly in the largest product groups, underwear and sportswear. According to Bas Lansdorp, the event offers a great opportunity to reach out to an entirely new public: “Björn Borg will inspire their audience to get excited about human space exploration and encourage them to learn more about current and future developments in this field."

The Björn Borg fashion show will be held on August 24th at 20:00 in Stockholm (Sweden). Mars One's CEO and Co-founder Bas Lansdorp and four astronaut candidates will attend the SS16 show. For more information about the Björn Borg Spring/Summer 2016 (SS16) show, please visit http://bbss16.com/trainingformars.

About Björn Borg
The Group owns the Björn Borg trademark and its core business is underwear and sportswear. It also offers footwear, bags and eyewear through licensees. Björn Borg products are sold in around thirty markets, of which Sweden and the Netherlands are the largest. The Björn Borg Group has operations at every level from branding to consumer sales in its own Björn Borg stores. Total sales of Björn Borg products in 2014 amounted to about SEK 1.4 billion, excluding VAT, at the consumer level. Group net sales amounted to SEK 539 million in 2014, with an average of 129 employees. The Björn Borg share has been listed on NASDAQ Stockholm since 2007.

For more information about Björn Borg, please visit www.bjornborg.com