The Royal Family and De Beers’ exclusive Forevermark diamond brand is in danger of being damaged by association with the Steinmetz Company that funds and supports a Unit of the Givati Brigade of the Israeli military. The Givati Brigade was responsible for the massacre of 21 members of the Sammoni family during the Israeli assault on Gaza in the winter of 2008-2009. A UN Human Rights Council investigation concluded that Israeli forces committed serious war crimes and possible crimes against humanity in Gaza.